Story
Services built around tattoo businesses.
Tattoo.agency is the services brand in the Tattoo Company family. It speaks to tattoo artists and studio owners who need thoughtful creative and practical support for how they present their work.
This is an endorsed sub-brand, not a standalone identity. Use the Tattoo Company chrome monogram with the stacked TATTOO / AGENCY text lockup.
Purpose
Help the work read clearly. Let the artist's craft, the studio's character and the needs of the audience lead the creative. The tools and presentation should support that work, not turn it into generic marketing material.
Do not promise specific commercial outcomes.
Who it is for
Tattoo artists and studio teams who care about the quality of their presentation. Speak with the respect of a collaborator, not the certainty of someone selling a shortcut.
Principles
- The artist is the brand. In artist campaigns, lead with their work and identity. Agency attribution is not the subject.
- Proof before promises. Use work that can be shown with permission, and claims that can be substantiated.
- Keep the craft intact. Do not crop away the piece, distort its appearance or cover its focal point.
- Make restraint visible. Black and white carry the system. Accents have a specific role, not a decorative one.
Keep the theme.
The visual direction is pure black, white, Inter and a restrained Playfair Display italic accent. Signal green is for labeled status and proof ticks; audit red is reserved for the audit action. Neither color substantiates a result on its own.
Do not publish case-study numbers without a verifiable source. Do not make payment-related service claims.
Use the monogram favicon from the kit.
Language
Confident about the work. Careful about the outcome.
Speak plainly about the service, the deliverable and the creative decision. Respect the studio's expertise. Do not sell certainty that cannot be demonstrated.
Narrative threads
- Work worth looking at. The tattoo—not an effect, badge or statistic—leads.
- Presentation with purpose. Explain what each piece of creative is intended to communicate.
- A real collaboration. The artist's identity and permission matter at every stage.
Naming & vocabulary
Use Tattoo.agency for this services brand and Tattoo Company for the parent. The stacked logo reads TATTOO / AGENCY. Do not introduce TattooOS as a replacement brand name in this guide.
Say tattoo artist, studio, piece, campaign, creative, audience and deliverable where appropriate. Describe a real scope of work instead of promising “growth” without context.
Do
- Lead with real work and a clear explanation of the service.
- Obtain written permission for client names, artwork and testimonials.
- Label illustrative mockups as examples.
- Keep claims specific, sourced and current.
- Follow the shared Ads & Creative guide for formats, safe zones and campaign restrictions.
Don't
- Publish unverified revenue, return-on-ad-spend or recovery statistics.
- Guarantee bookings, income, client volume or marketing performance.
- Promise payment collection, deposits or financing functionality.
- Use fake urgency, fabricated endorsements or placeholder contact information.
- Put the agency mark into an artist ad by default. Co-branding requires an explicit campaign decision.
- Use a status tick or a dramatic red number as a substitute for evidence.
Tone in practice
Use: “Creative for your studio's next campaign.” Avoid: a guarantee that the campaign will fill every chair.
Use: a description of the actual work delivered. Avoid: publishing an unsupported performance statistic as proof.
Brand questions: hello@tattoo.co.
